Digital Transformation Portfolio
Senior Business Analyst • Technology Consultant
Enterprise Change

Turning enterprise ambiguity into structured delivery decisions.

I work at the intersection of business teams, delivery teams, and data environments. My focus is to frame business issues clearly, translate them into executable requirements, and keep complex transformation work moving from design to release with discipline.

Professional Portrait
Professional portrait of Ziqi Gong

Business analysis with consulting discipline and data fluency.

Current Snapshot

Current Role

Senior Business Analyst, Accenture China

Shanghai, China

My work is strongest where transformation is operationally complex: reporting rebuild, process-heavy enterprise systems, and cross-functional delivery that depends on clear logic, disciplined coordination, and credible communication.

Focus Areas

Requirement Structuring
Stakeholder Alignment
Business Visualization Reporting
SIT / UAT
Data-driven Decisions

Professional Profile

A consulting-oriented business analyst for complex transformation delivery.

I connect business intent, system logic, and delivery execution so teams can move from uncertainty to a decision they can act on.

At Accenture, I have supported reporting rebuilds, policy-driven system change, and workflow digitization across pharma, insurance, and HR services.

My analytics foundation, including SQL and R analysis of 5M+ records, helps me test requirements and insight designs against facts, usage context, and operational constraints.

Current Role: Senior Business Analyst
Industry Range: Pharma · Insurance · HR Services
Analytical Base: SQL · R · Python · BI

Pharma

Sales insight report rebuild, KPI alignment, and enterprise visualization logic.

Insurance

Reinsurance process analysis and system adaptation under accounting-standard change.

HR Services

Order-center and product-ordering workflows with layered business rules and stakeholder dependencies.

Analytics & Retail

Customer-value modeling, pricing-related analysis, segmentation, and business-facing analytical storytelling.

Core Value

Three forms of value teams can use directly in complex transformation work.

The consistent contribution is not simply requirement documentation. It is clearer decisions, stronger alignment, and more credible insight throughout delivery.

Turn ambiguity into an executable decision

Move from requirement discovery and rule clarification to solution options that business teams can evaluate.

  • Clarify the problem, scope, and decision points before execution accelerates.
  • Translate processes, KPIs, and rules into a delivery-ready structure.

Keep cross-functional delivery moving

Create a shared working language across business, design, development, and testing.

  • Reduce rework by keeping scope, dependencies, and feedback visible.
  • Support SIT, UAT, and release readiness with delivery discipline.

Use facts to improve requirement quality

Assess reporting and insight options through data fit and business context, not presentation preference alone.

  • Link metric logic and visualization choices to business judgment.
  • Make insight outputs easier for non-technical stakeholders to use.

Reusable Delivery Approach

A repeatable capability set for the recurring pain points of transformation delivery.

Across industries, the same pressures recur: needs are unclear, solution choices are hard to evaluate, and teams lose alignment under delivery pressure. This is the working system I bring to those moments.

01

Convert ambiguity into a shared problem definition

Use stakeholder conversations, process logic, and KPI context to identify the real problem, its boundaries, and what the team must decide before investing further.

02

Make trade-offs visible through solution design

Turn business rules, data realities, and system constraints into requirements, prototypes, and alternative proposals so stakeholders can make grounded choices.

03

Protect logic through cross-functional delivery

Maintain alignment across business, engineering, and testing through SIT, UAT, issue resolution, and release readiness so the agreed solution does not drift in execution.

Career Timeline

A path from analytical grounding to enterprise transformation delivery.

Select a role to see its context and contribution. The timeline stays compact by default so the project stories remain the primary evidence.

Featured Case Stories

Selected business cases framed as transformation work, not resume bullets.

Each case below is grounded in the resume record and presented through business context, delivery complexity, actions taken, and observed value.

Pharma
Reporting Design
Stakeholder Management
Pfizer PIPL Sales Insight Reporting Design & Platform Optimization

A sales-insight transformation case that combined two MSTR dashboard releases with the migration and optimization of Tableau reports, turning emerging business needs, KPI definitions, and factual data into usable reporting products.

Aug 2025 - Jun 2026

Situation

The program began in a PIPL reporting-migration context, but the practical need extended beyond carrying forward existing reports: the sales organization needed clearer use cases, KPI definitions, and visualization logic for its internal insight products.

Challenge

The challenge was to make migration, consistency, and usability work together. Multiple reports and stakeholder groups needed aligned business definitions, while each proposed insight view had to be assessed against available data and how sales users would actually make decisions.

Actions

  • Orchestrated two MSTR dashboard release batches across requirement clarification, UI and KPI design, ETL logic, SIT / UAT, and go-live readiness within sprint-based delivery cycles.
  • Led the migration and optimization of multiple Tableau sales-insight reports, standardizing business rules and KPI definitions while developing and comparing visualization proposals against factual data.
  • Aligned business, engineering, and testing stakeholders on reporting expectations, changes, defects, and release decisions to keep the solution usable and delivery on track.

Results

The work progressively turned loosely defined requests into clearer KPI definitions, insight views, and test-and-release plans, supporting continuous delivery of internal sales-insight capability while improving report consistency, stability, and maintainability.

Insurance
Finance Transformation
Portal Delivery
Huatai P&C CAS25 DSP Implementation

A finance transformation case centered on reinsurance process change under a new accounting standard, with linked portal coordination work.

Apr 2025 - Aug 2025

Situation

The client needed to adapt system processes for the reinsurance module under a new accounting standard, while also progressing related portal requirements.

Challenge

This meant translating policy and process change into system implications, documenting functional expectations, and coordinating implementation and validation across teams.

Actions

  • Conducted requirement analysis, current-state process mapping, and change-point identification for the reinsurance module.
  • Produced functional requirements, test cases, and change records to support structured implementation discussions.
  • Worked with development and testing teams on portal requirement analysis, issue tracking, implementation follow-up, and acceptance readiness.

Results

The case helped support solution rollout under the revised standard while maintaining delivery quality and execution rhythm across connected workstreams.

HR Services
Order Management
Process Digitization
Shanghai FESCO Order Programs

A business process digitization case spanning two related order programs: one focused on one-time compensation and benefits products, and one focused on HR agency order flows with different business priorities.

Oct 2023 - Apr 2025

Situation

Shanghai FESCO needed to strengthen order capabilities across two adjacent but different service environments: one for one-time compensation and benefits products, and one for HR agency order operations.

Challenge

The challenge was not only digitization itself, but separating two business focuses clearly enough for the system to reflect different operating logic, rules, and stakeholder expectations without losing delivery coherence.

Business Focus

Compensation & Benefits One-time Product Orders

More commercially oriented, with attention on product-ordering scenarios, order rules, and how one-time service offerings should be represented clearly in the system.

HR Agency Order Management

More operationally process-driven, with emphasis on service workflows, requirement clarity, and stable order handling across agency-related business scenarios.

Actions

  • Collected stakeholder input across both workstreams, separated business priorities, and translated product-ordering and service-process logic into structured system requirements and business rules.
  • Prepared requirement documents and UI prototypes, then worked with designers and engineers to keep solution logic aligned with different business scenarios throughout delivery.
  • Supported UAT preparation, testing follow-up, and change maintenance to help both order capabilities move toward stable rollout with less ambiguity across teams.

Results

The work improved clarity around how two different order-related businesses should be reflected in the system and supported more stable rollout of both order-center and product-ordering capabilities.

Credentials

Professional signals that strengthen credibility.

Location

Shanghai, with experience in both China and the United States

Education

M.S. in Marketing Analytics, University of Maryland | B.B.A. in Business Administration, Beijing Institute of Technology

Languages

English as a working language | TOEFL 103/120

Tooling

SQL, Tableau, Python, Power BI, R, Axure, Jira, Confluence

Strength

Business-facing communication with delivery discipline

Contact

Open to consulting, business analysis, and enterprise transformation conversations.

If the opportunity involves structured problem solving, stakeholder coordination, reporting transformation, or enterprise product delivery, I would be glad to connect.

Email me